When we see yet another ad for a weight loss/wellness/cleanse/diet, they aren’t selling us weight loss-they are selling the life that awaits us when we’ve lost the weight. Which only intensifies our association between losing weight and living the life we’ve always dreamed of.
Read MoreWeight loss efforts are appealing for so many reasons. The one that gets a lot of attention is the end result-the promise of a body that will make you feel proud, a body that will make all of the other things you worry about somehow cease to exist (or at least cause less worry), a body that is the body you were meant to have. All of which are appealing as hell when we’re spiraling, deeply ashamed of our body. And all of which we realize after a ‘successful’ weight loss effort are actually totally false.
Read MoreIt’s officially November. Halloween has passed, the days are shorter, and Christmas decorations seem to be coming out in full force. Between now and December 31st, we will be surrounded by foods we’re told to simultaneously make/bake/enjoy while also told (implicitly and explicitly) to abstain from. A real mind-f**k.
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